VISUAL IDENTITY FOR YOUR BUSINESS

Visual identity is the combination of visual elements that reflect a name, idea, product, company or service.
The colors, typography, formats and even phrases, such as the slogan, have the role of recording in the public’s mind,
quickly and objectively, what your visual identity and mission are.

THESE ARE BASIC ELEMENTS THAT MAKE UP THE BRAND’S VISUAL IDENTITY:

Brand Guidelines
Typography settings
Brand color definitions
Usage specifications
Customization of visual identity on social networks;
Email signature
Logo creation
Basic stationery (printed and digital business cards, letterhead, etc.)

THESE ARE BASIC ELEMENTS THAT MAKE UP THE BRAND’S VISUAL IDENTITY :

Logo

A logo needs to encapsulate your brand’s concepts in a single symbol, effectively promoting the idea of your product or service, and embodying the archetype that represents your company.

This task is highly responsible, potentially one of the most complex among graphic design services, because its application must consider an indefinite time horizon.

We conduct an in-depth study of your business, audience, and positioning to design a powerful logo that reflects your service, while simultaneously communicating with your audience. This process involves numerous tests and prototypes of symbols, colors, and typography until we achieve the ideal result for your company.

Visual Pattern

Your brand is not just made of typography and symbols.

Along with it, we need to create support elements; backgrounds, specific image treatments, conceptual photos, icons, illustrations, and anything that can solidify your identity such as a signature or graphic brand.

Brand book (guidelines)

The visual identity instructions manual, informs customers, suppliers and partners how the brand should be applied in communication pieces, creating a pleasant corporate brand, mentioning the image that the organization wants to convey.

Application of Basic Stationery

Once you have a new brand, you cannot deliver cards with the old brand.

It’s also time to give your accountant new letterheads, stamps, but, change to the new sign. Rest assured, we will also redo your stationery and graphics that still have the old brand.

Brand Customization on Social Media

After everything is ready and approved, it’s time to adapt.

What would be the best way for your visual identity to be applied within each niche on social media? Facebook, Twitter, Linkedin, etc. Each one has different formats and ways of communicating your brand.

We produce your cover photo, images for posts, e-flyers, banners.

Email Signature

In conclusion, the signature is always essential. Your new email signature will be delivered.

EVERYTHING YOUR BRAND NEEDS

Visibility

Any point of sale without identity, whether physical or digital, is left without personality. Your business needs to be seen.

Stimulate Sales

Without a well-developed Visual Identity, this satisfied customer will not be able to find your business again, as there was nothing memorable for them to remember.

HIghlight

Your brand needs to stand out from the competition, and there’s nothing better than standing out with quality.

Attract Customers

A well-constructed Visual Identity increases communication with your target audience, as it is developed exactly for them.

Project High Standards

A good appearance always conveys competence. Although many Brazilian brands fail in this regard, don't be like so many others. Our team helps you!

Authenticity

Consumers value authenticity. Your brand must be genuine, transparent and aligned with your values. This creates a deeper connection with customers and builds trust over time.